The brand identity of a company is the overall look of its visual brand collateral and the use of specific fonts, colors and graphic elements. Visual brand collateral includes both print and digital marketing materials. In this digital world, business website is vital to being found online. The first impression of your business is often your website. "I don't need a website, I use my Instagram account and DM customers." "I already have a website. I had some company out of Ohi