Welcome to the Blog

Website Design and branding tips and industry information to keep you informed.

Your website is more than just a digital placeholder for your business Instagram

Ready to dive deep into the world of websites and spill some major tea on why it's more than just a digital placeholder for your...

Brand Journey of Social Media Influencer: Lee Varhola Home

In the ever-evolving landscape of social media influence, Lee Varhola ventured into a creative endeavor in 2021, giving life to her...

Why Your Website Needs A Lead Magnet

A lead magnet is a valuable resource or incentive offered by a business to potential customers in exchange for their contact information,...

5 Reasons you should put your sales statement “above the fold” on your website.

Placing your sales statement above the fold on a webpage or in any promotional material can be crucial for capturing the attention of...

Why Your Service or Product Shouldn't be the Hero on Your Website

In the world of effective storytelling for business, it's tempting to cast our services or products as the main hero – the solution to...

Why Website Copy Text Matters

Your website's copy is the voice of your brand and the foundational pillar of your online presence. It wields a significant influence on...

What is strategic website design and why does my website need it?

Strategic website design, as I often explain to clients, is a deliberate approach to shaping a website to meet specific business...

How does Branding affect your Brand Identity?

Branding is the essence of your business, the heart and soul that defines who you are and what you stand for. It's not just a logo or a...

Transformative Collaboration: Bringing Zsuzsa Londe's Art to Life

I recently had the pleasure of collaborating with the incredibly talented abstract artist, Zsuzsa Londe, during two Design Intensive...

Design Tip: Homepage Must-Haves

To create an impactful homepage there are four key elements to include: Who you are- your company name and logo What you do- a leading...