To create an impactful homepage there are four key elements to include:
Who you are- your company name and logo
What you do- a leading impact statement that succinctly describes what your business does and who they serve.
What sets you apart from competitors- describe why your company is unique and will serve the customer’s needs
How to take action- what do you want the site visitor to do next? Provide a clear path for the user to complete the action you want most whether it is buying a product, subscribing to your mailing list, or booking a service.
💻 Does your website include these four elements? Use this link to get our Homepage Makeover Workbook.