Simplifying Online Booking Helped Laurie Borrett Yoga Grow

Laurie Borrett Yoga offers virtual 1:1 yoga instruction, holistic health education, and interactive sourdough workshops for busy, health-conscious women.

After more than a decade of teaching yoga, Laurie launched her own virtual platform to reach clients anywhere, anytime. Her clients are often working moms in their 30s and 40s who travel frequently but still prioritize wellness.

Booking Challenges

While her expertise and client relationships were strong, Laurie’s website and scheduling system wasn’t keeping up. The website copy text didn’t clearly communicate her offerings. The booking process was confusing, and managing Zoom links and logistics took time away from teaching. She needed a website that simplified scheduling, streamlined client interactions, and let her focus on helping clients achieve their wellness goals.

Website Transformation

With guidance from Winebrenner Designs, Laurie’s new website now attracts her dream clients and runs her business from one platform. The new website includes a seamless booking platform for both new and current clients, a virtual sourdough course, and a membership subscription tier. This three-prong approach creates recurring revenue streams and grows her client base.

The site now guides both current and new clients through two distinct booking paths with ease and clarity.

One of the most impactful additions was a set of private member pages, giving clients exclusive access to resources and classes. This is a feature that truly sets Laurie apart in her field.

“The private member pages are a standout feature. My clients now have even more resources at their fingertips.”

The website also handles all the behind-the-scenes work. Payments, scheduling, Zoom links, newsletters, and automations now run smoothly, freeing Laurie to focus more time on teaching.

“My entire business runs from this site. It takes all the tedious behind-the-scenes work off my plate so I can focus on teaching quality yoga sessions.”

Results

Since the new website launch in January 2025, Laurie has built a consistent schedule with five regular clients attending weekly sessions. Her client retention has been 100 percent and clients now purchase packages and schedule sessions directly through the website. Many have commented on how intuitive and functional the site is, making it easier than ever to work with Laurie.

This transformation has given Laurie more freedom to focus on what she loves, which is teaching yoga and supporting her clients’ wellness journeys. She no longer has the stress of managing time-consuming administrative tasks.

Key Takeaway

By streamlining bookings, adding private member pages, and integrating new offerings, Laurie Borrett Yoga now has a fully functional, client-friendly website. Her clients enjoy an effortless experience. Laurie can focus on growing her client base and teaching yoga.